Digital Marketing

Conceptualized and designed a series of marketing materials for various clients – sell sheets, press kits, brochures, etc.

Role
Graphic Design & Conceptualization
Type
Design for Marketing

LEAGUE – Sell Sheets


By using my knowledge of the League brand, I designed two versions of potential sell sheets that League could distribute via emails/events to tell employers of SMBs why League is a better option for their company benefits. My design standpoint was to attract employers by expressing how they could become heroes and leaders for their teams by utilizing the power of League’s products. I had edited copy and reframed it to convey the same. Since, League was trying to promote its digital app, so I used file and tablet layouts for overall look and feel of the content.

KAZEMBE LAW – Social Media Marketing Material


A Toronto law firm was hosting a cruise event for its peers, clients, staff and prospective business. I was involved in its social media marketing as part of a branding agency. Here are some of the social media engagement posts which I had created for the campaign by utilizing their old photos from past cruise events. I conducted a thorough research of the firm’s previous events and brainstormed to jot down situations/moments/behaviours which people would relate to. For example – late comers or last moment decision makers often register at the event area and I created a post for that. Such an approach helped me frame my designs better.

IMMIGRATION LAW OFFICE – Facebook Ads


ONLINE MARKETING FIRM - Facebook Ads


OUTDOOR MAGAZINE – Covers, Insert, Banner ads


The brief for this project was to create two versions of the magazine covers for two different Canadian geographies – Toronto & Vancouver. Outdoor Covers and insert involved a great deal of photo retouching and manipulations in photoshop. The font styling was done keeping in mind the look of the brand. I also created Skyscraper and Leaderboard banner ads for its online promotion.

NISE CLOTHING – Mini Brochure


Back in 2015, the amazing folks at NISE had an upcoming meeting with a potential client and I was given the opportunity to build up a mini brochure of their fashion garments so that they could use it for presentation. Here are a few slices from the big picture.

p.s. I crafted them a tagline in the process. “GET SOMETHING NISE FOR YOURSELF” ;)

URBAN MONSOON – Products Brochure


I had worked four years at this amazingly creative home decor studio – Urban Monsoon and this product catalog was a farewell-time project which I enjoyed doing the most. Ofcourse with mixed emotions.